You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Baldinini|22189" />
  </query-continue>
  <query>
    <pages>
      <page pageid="3405" ns="0" title="Baby Born" />
      <page pageid="3408" ns="0" title="Antonio Juan" />
      <page pageid="9564" ns="0" title="Haba кукла" />
      <page pageid="12706" ns="0" title="Крус, Пенелопа" />
      <page pageid="13290" ns="0" title="Sasha Dolls" />
      <page pageid="19388" ns="0" title="Балдинини" />
      <page pageid="31430" ns="0" title="Велоэкипировка" />
      <page pageid="32874" ns="0" title="Что подарить девочке дошкольного возраста" />
      <page pageid="42213" ns="0" title="Натуральная косметика" />
    </pages>
  </query>
</api>